ONE ECOSYSTEM. MANY PARTICIPANTS.
ONE CONNECTED JOURNEY.
KarjaSetu connects OEMs, partners, dealers, digital platforms, Banks and NBFCs through a common ecosystem — so every participant can focus on what it does best.
AN ECOSYSTEM BUILT AROUND THE CUSTOMER
OEMs, partners, dealers and digital platforms originate opportunities. Banks and NBFCs receive them. KarjaSetu is the connectivity layer between every side.
EVERY PARTICIPANT HAS A ROLE
OEMs & Partners
- Bring customer opportunities
- Provide ecosystem access
- Originate demand
Dealers & Digital Platforms
- Engage customers
- Surface opportunities
- Connect frontline journeys
Banks & NBFCs
- Receive opportunities
- Apply their own lending processes
- Own credit and fulfilment decisions
Customers
- Access financing journeys
- Provide consent/information where required
- Receive the lending outcome
KARJASETU CONNECTS THE PIECES
KarjaSetu connects and orchestrates the journey. Each participant retains ownership of its own systems, decisions and processes.
OPPORTUNITY MOVES FORWARD. STATUS COMES BACK.
Forward — opportunity, lead, relevant information
Return — status, progress, outcome
VALUE FOR EVERY PARTICIPANT
More connected financing access.
Less fragmented lender connectivity.
Structured access to relevant opportunities.
A more connected financing journey.
KarjaSetu creates the connective layer that allows each participant to focus on what it does best.
BUILT TO GROW WITH THE ECOSYSTEM
The connectivity model is not restricted to a single loan product or a fixed set of participants. The same architecture is designed to extend to other financing categories over time, without rebuilding the ecosystem each time.
Designed to enable a growing ecosystem.
CONNECT YOUR ECOSYSTEM.
See how KarjaSetu can connect your customer journey with the right lending ecosystem.